Thursday, 23 July 2015

SEO Benefits of Responsive Website design

Responsive Web Design

Responsive website design is the solution to create optimal viewing experiences for your users. When a website is created using responsive web design and website development principles, your website will be built in a way that will allow for ideal viewing, easy reading, and effective navigation with minimal need to reside and scroll, not matter what device you site is being viewed from. In this sense, the layout of your web pages adopts to the viewing environment, creating a better user experience.

SEO benefits of responsive website design

SEO helps to increase awareness and website traffic for your website, and since more and more people are using mobile devices to search on the web, responsive website design helps you ensure people can find your website no matter what device they are using to search.

SEO benefits related to responsive web design:

• Reduction in bound rate:  If your site is not properly formatted for all devices, people are going to leave your site. Responsive design ensures people can view your site properly, allowing them to effectively engage with your site across all platforms.

• One site for all devices:  Rather than trying to build multiple versions of your website for each platform, responsive design allows you to create one site that will adapt based on the device a person is using to visit your website.

• Division of link equity: If you have one site for regular web users and one for mobile, you may be dividing links between the two sites, which could impact the link equity of your website. Responsive design eliminates this issue altogether as all links will be pointing directly to one website for maximum SEO Services benefit.

This also results in some great SEO benefits. Google and other popular search engines have made it clear that websites that accommodate the user will be rewarded in search rankings. By providing a mobile friendly website solution, you will be viewed as a better option than those that don't. This means when people use Google on mobile devices, Google will be looking for websites that are mobile friendly. Having a responsive design website will therefore help with mobile SEO rankings. While this might not seem like the biggest deal to some, it really is a big deal. As was previously mentioned, mobile browsing is at an all-time high and the growth isn't slowing down. This makes being ahead of the game incredibly important.


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1 comment:

  1. GReat article.. Because mobile Internet usage is getting higher, it's very important that your website is mobile-friendly.seo agency

    ReplyDelete