With smart phones and other mobile
devices becoming increasingly popular, it is becoming more important to take
into account mobile-specific SEO when it comes to designing websites for these
devices. A lot of people wrongly assume that mobile SEO is the same as SEO used
in regular computers, but this is definitely not the case.
To begin with, the content and
method of presentation differ greatly between websites design for desktop
computers or laptops and those designed for mobile devices. The main difference
is in the screen size and pixelization, but the environments these devices are
used in also differ. Mobile phone web browsing takes place in one of two
environments - generally known as 'on the move' and 'on the couch'.
The search engines that have been
built specifically for use on mobile devices have also been built differently
to those created for use on desktop computers and laptops. The user's location,
types of mobile device being used, and content format become more critical to
SEO than keywords in mobile search engines.
This, however, is not to say that
traditional SEO techniques should not be applied to mobile websites design. Include
keywords in your title tags, headings and content, as well as using the
appropriate tags. After all, mobile website SEO is still based on the SEO
principles used in traditional websites.
There are some areas where mobile
website SEO differs to that of the traditional websites, and those areas
include:
- the most important content needs to be placed in the top part of the web page to ensure search engine spiders, and users, can find it easily.
- CSS must be used for the layout in mobile websites, as tables will not render well at all.
- valid XHTML coding must be used, even though WML is the mobile-specific language; XHTML is more readable.
- it is recommended that the maximum size of any given web page for a mobile device does not exceed 20 kilobytes
·
here are SEO tips for Website Designers
·
1. Make sure that you put your CSS
and other scripts in external stylesheets and includes files in order to ensure
that pages are not bloated with unnecessary code, and are quick to load. If
your website is slow to load, visitors may not wait for it to load and go
elsewhere.
2. Ensure that you use se Alt tags
to describe all the images and pictures that you use. Mobile users, or those
who use screenreaders, or people who have turned off images, will still want to
know what the image is of. Also, with a bit of care and consideration, you can
probably use some of your keywords when describing your images
3. Whilst on the subject of images,
be sure to give images proper useful filenames that describe what the image is,
or at least give people a clue what it might be of. People who use
screenreaders or who have images turned off won't know what img001.jpg is.
4. Make sure that you use text and
not images for words and content. Search engines can't see images as words yet,
and so won't be abl to index the content if it is an image. Also, make sure
that your navigation is text too. You won't want to miss out on an opportunity
to have a keyword rich link.
5. Don't forget to make good use of
the H1 and H2 tags to highlight the most important text on the page. Instead of
saying "Welcome to our Website" or having the company name in H1, why
not have a relevant keyword instead?
6. If you're a more creative or
adventurous website designer, remember that Flash can't be fully indexed by the
search engines. There's no point having an all singing and dancing website if
nobody can find it because it doesn't appear in the search engine results
pages.
7. You'll want to make sure that the
sites you design are easy to navigate, so that visitors can find what they are
looking for quickly and easily. If the navigation is hard to use, or the layout
is inconsistent, then visitors are much less likely to spend a lot of time on
the website, or buy from it.
8. As content is so important for
SEO purposes, try and make sure that there is plenty of room for lots of
relevant content. Some products may be better illustrated with images, but see
if you can sell the product with lots of emotional and keyword rich content.
9. Make sure that the content isn't
below the fold. People and search engines read from the top left of the screen
to the bottom right. You'll want to make sure that the most important
information is read first, by both visitors and search engines.
Yogopa has Professional Team for Website Design and Website Development and provide Affordable Price Web Design and Website Development Consultant. we also provide SEO and SEM Services on demand of our customers. If anyone interested for web development and responsive website design services they can write a mail to Contact 0064 221514413 or enquiry@yogopa.com, info@yogopa.com
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